For those who were fans of Malcolm Gladwell's "Tipping Point"...this concept will be somewhat familiar, but it goes in far more depth on Gladwell's section of idea stickiness, and what makes some ideas stick/catch on/memorable and what makes others die out or simply uninteresting...I'm still reading it, but so far its a great read...I recommend to anyone who has ideas/dreams/goals and wants to know how to make them stick...
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